Tim Blood


Blood Hurst & O'Reardon, LLP

Firm Website


San Diego




Mr. Blood is the Firm’s managing partner. His practice has focused on complex litigation, including class action litigation, since the early 1990’s. Mr. Blood has tried class action cases and is a recognized expert on consumer fraud law, including California’s Unfair Competition Law and Consumers Legal Remedies Act.

Mr. Blood has represented millions of retail consumers, holders of life, automobile and homeowner’s insurance policies, mortgagors, credit card customers, homeowners, and victims of race and income discrimination. He practices in both state and federal courts throughout the country, and has represented the interests of consumers both formally and informally before the Federal Trade Commission, the California Department of Justice, the California Legislative Analyst’s Office and the California Department of Insurance.

Most recently, Mr. Blood has acted as lead counsel in a number of “functional food” false advertising class actions, including cases against General Mills and The Dannon Company filed in federal courts around the country. The Dannon litigation resulted in the largest settlement in food industry history for false advertising. He was lead trial counsel in Lebrilla v. Farmers Insurance Group, Inc., a multistate class action. He was also co-lead trial counsel in In re Red Light Photo Enforcement Litigation, an action brought on behalf of California motorists. In 2010, Mr. Blood has been appointed (1) co-lead counsel by the United States District Court for the Southern District of California in the multidistrict litigation In re Hydroxycut Marketing and Sales Practice Litigation, (2) to the plaintiffs steering committee by the United States District Court for the Eastern District of Louisiana to lead the multidistrict litigation In re Apple iPhone 3G and 3GS “MMS” Marketing and Sales Practices Litigation, (3) to the plaintiffs executive committee by the United States District Court for the District of New Jersey to lead the multidistrict litigation In re: Cheerios Marketing & Sales Practices Litigation, (4) class counsel by the United States District Court for the Central District of New Jersey in Johnson v. General Mills, Inc. and Yoplait USA, Inc., and (5) class counsel by the California Superior Court in Serochi v. Bosa Development, Inc.

Mr. Blood has represented millions of purchasers of food, food supplements and over-the-counter drugs arising out of various advertising claims made by manufacturers and retailers. He has also represented owners of motor vehicles in product liability cases, and consumer credit and mortgage borrowers against a number of major lending institutions, including Bank of America, Washington Mutual, Countrywide, GMAC and Wells Fargo.

Mr. Blood has extensive experience litigating against life, auto and other insurance carriers on behalf of consumers. His experience litigating against life insurance companies includes representing owners, holders and beneficiaries of industrial life insurance in race discrimination cases (with class periods dating back to the late 1800’s). He has also represented those holding traditional life insurance policies in market conduct actions such as the “vanishing premium” life insurance actions. Mr. Blood was responsible for one of only two litigated cases where classes where certified in the vanishing premium series of cases. He was also one of the few plaintiffs’ attorneys to obtain class wide recoveries in the “imitation parts” automobile insurance actions. Insurance companies against whom Mr. Blood has litigated include the American General companies, Farmers Insurance Group of Companies, Mercury Insurance Group, Allstate, State Farm, Great Southern Life, Metropolitan Life, United Life Insurance Company and General American Insurance Company.

Mr. Blood has also represented consumers in traditional false advertising actions, those victimized by so-called “negative option” sales practices, and owners of a variety of different types of faulty computer equipment and software from manufacturers, including Apple, Dell, and IBM.

Mr. Blood has been involved in a number of precedent-setting appellate decisions in areas which include consumer and insurance law and class action procedure. These appellate decisions include Westwood Apex v. Contreras, No. 11-55362, 2011 U.S. App. LEXIS 8914 (9th Cir., May 2, 2011)(CAFA jurisdiction); Kwikset Corp. v. Superior Court, 51 Cal. 4th 310 (2011) (Unfair Competition Law and consumer protection); Troyk v. Farmers Group, Inc., 171 Cal. App. 4th 1305 (2009) (insurance law); Lebrilla v. Farmers Group, Inc., 119 Cal. App. 4th 1070 (2004) (automobile insurance and class action procedure); Moore v. Liberty Nat’l Life Ins. Co., 365 F.3d 408 (5th Cir. 2004) (life insurance and civil rights); McKell v. Washington Mutual Bank, Inc., 142 Cal. App. 4th 1457 (2006) (banking law and consumer law); Lavie v. Proctor & Gamble, Inc., 105 Cal. App. 4th 496 (2003) (consumer law and false advertising); Hawaii Medical Ass’n v. Haw. Med. Serv. Ass’n, 148 P.3d 1179 (Haw. 2006) (health insurance); Kruse v. Wells Fargo Home Mortgage, Inc., 383 F.3d 49 (2nd Cir. 2004) (consumer and banking law); and Santiago v. GMAC Mortgage Group, Inc., 417 F3d 384 (3rd Cir. 2005) (consumer and banking law).

Mr. Blood has testified before the California State Assembly and State Senate Judiciary Committees, as well as the Assembly and Senate Committees on Banking, Finance & Insurance. He has worked at both the state and federal level with lawmakers and government agencies to shape legislation to protect consumer rights.

Mr. Blood is a frequent continuing legal education speaker on topics which include complex litigation, class action procedure, financial fraud litigation, insurance litigation and consumer fraud. He has been an invited speaker for American Bar Association practice groups, the Practicing Law Institute, University of San Diego School of Law, Loyola Law School, American Association of Justice, Consumer Attorneys of California, ALI-ABA, the National Practice Institute and the Consumer Attorneys of San Diego, for which he co-chairs a multi-day seminar on class action litigation.

Mr. Blood is frequently consulted by the media. He has appeared on Good Morning America, ABC World News Tonight, and major network affiliates on behalf of his clients. He has been interviewed for stories featuring consumer rights issues and his cases in The New York Times, The Wall Street Journal, The Los Angeles Times, the Daily Journal, Adweek and others.

Mr. Blood serves on the Board of Governors of the Consumer Attorneys of California, and on the Executive Board of the Consumer Attorneys of San Diego. In 2007, he was a finalist for the Consumer Attorneys of California Lawyer of the Year award for his trial work in a multistate class action against Farmers Insurance. He has been named a “Super Lawyer” since 2007. Mr. Blood is also the Legislative column editor for Trial Bar News.

Mr. Blood is admitted to practice in the state of California, as well as the United States Courts of Appeal for the Fifth, Sixth, Eight, Ninth and Eleventh Circuits, and the United States District Courts for the Southern, Central, Northern and Eastern Districts of California, the Eastern District of Arkansas, and the Eastern District of Michigan. Before starting Blood Hurst & O’Reardon, Mr. Blood was a partner in Milberg Weiss Bershad Hynes & Lerach, LLP and Coughlin Stoia Geller Rudman & Robbins, LLP. Mr. Blood received his Juris Doctor from George Washington University in 1990 and his Bachelor of Arts with honors in Economics from Hobart College in 1987.